Design Meets Research

2008 February 29 (Friday) by mattpenna

From Gain: AIGA Journal of Business and Design ~ Topics: strategy, user research/usability

Design Meets Research

True story. At Sterling Brands in New York, we have a wonderful cleaning woman named Marta who comes to the office every night around seven o’clock to clean the place up. One evening not so long ago, we had a client review that ran rather late into the night. We were all gathered around the table in one of our conference rooms, where we had narrowed a wide range of package design options down to what we all considered the top three. We sat there with furrowed brows as we pondered the three finalists and attempted to make a democratic decision on the favorite. Suddenly a light bulb lit up over our client’s head.

AIGA has a great collection of articles written by design professionals. It’s well worth the click.

David Allen Part 3

2008 February 29 (Friday) by mattpenna

David Allen Part 3: Really Getting it Done is Not Just Lists

February 26th, 2008 (6:00am) Bob Walsh 7 Comments

David AllenA few weeks ago I had the opportunity to interview Getting Things Done author David Allen on a variety of topics.

Read on for the concluding part 3, where I ask him about his new book and focus on the core of GTD.

Bob Walsh: How’s the new book going, can you tell us about it?

David Allen: It’s going. And it really developed out of the Roadmap Seminar, which is a one-day public seminar that I developed a couple years ago. I kind of re engineered my public seminar face into a one day, kind of a high level overview. It’s really sort of GTD on steroids.

This is the third part of a great interview with Mr. GTD himself.

Top 3 Design Tips

2008 February 25 (Monday) by mattpenna
  1. Learn the color wheel.
  2. Composition is often more important than the subject.
  3. Beware of elements directing the eye off the picture plane.

Dcalf Design Farm Introduction

2008 February 17 (Sunday) by mattpenna

I would like to thank the good people at WordPress.com for offering this wonderful service free of charge. I would also like to thank all of those out there who helped make the internet what it is today.

Dcalf design farm is a blogfolio of work I have created and ideas found in my travels related to design. I would like this to an archive of all things related to design. A place where the seeds of inspiration are planted.

Thanks,

Matt