From Gain: AIGA Journal of Business and Design ~ Topics: strategy, user research/usability
Design Meets Research
True story. At Sterling Brands in New York, we have a wonderful cleaning woman named Marta who comes to the office every night around seven o’clock to clean the place up. One evening not so long ago, we had a client review that ran rather late into the night. We were all gathered around the table in one of our conference rooms, where we had narrowed a wide range of package design options down to what we all considered the top three. We sat there with furrowed brows as we pondered the three finalists and attempted to make a democratic decision on the favorite. Suddenly a light bulb lit up over our client’s head.
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AIGA has a great collection of articles written by design professionals. It’s well worth the click.
Tags: AIGA, Enthography, Focus, Quantitative, Research, Strategy, Testing, Usability
